Irmhild Gumm
Interior Design
Scenography
Architecture
Implementation
After completing her studies as a set designer Irmhild Gumm has almost 20 years of experience in spatial design. Her work covers various cultural and commercial projects, such as trade fairs, press events, exhibitions and theatre.
Facing the needs to reconcile function and spatial identity she loves to create and develop the project from its beginning and competently supervise the realization of the project.
LATEST PROJECT
Schwarzkopf Flagship Store
With George P. Johnson
World’s first Schwarzkopf flagship store, the House of Schwarzkopf. Opened in Berlin in October 2021, the space spans two levels and nearly 1k square feet.
With architectural elements full of authentic, high-quality materials, visitors are treated to a warm and welcoming atmosphere in which to explore the brand offerings. The experience is personalized through various interaction points.
A magic mirror fitted with the latest AR technology, sensory experiences of scents at the fragrance table, and even a selfie room to encourage social amplification.
FURTHER PROJECT EXAMPLES
BMW i3 Press Conference Los Angeles
For Bluescope Berlin
Volkswagen Studio Construction
For Kubix
DBG Bundeskongress
2022
Stage Design
For Rheinisches Landestheater Neuss