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Irmhild Gumm
Dipl.-Des. Set Design

Interior Design

After completing her studies as a set designer Irmhild Gumm has almost 20 years of experience in spatial design. Her work covers various cultural and commercial projects, such as trade fairs, press events, exhibitions and theatre.

Facing the needs to reconcile function and spatial identity she loves to create and develop the project from its beginning and competently supervise the realization of the project.


Schwarzkopf Flagship Store
With George P. Johnson

World’s first Schwarzkopf flagship store, the House of Schwarzkopf. Opened in Berlin in October 2021, the space spans two levels and nearly 1k square feet.

With architectural elements full of authentic, high-quality materials, visitors are treated to a warm and welcoming atmosphere in which to explore the brand offerings. The experience is personalized through various interaction points.
A magic mirror fitted with the latest AR technology, sensory experiences of scents at the fragrance table, and even a selfie room to encourage social amplification.


BMW i3 Press Conference Los Angeles
For Bluescope Berlin

Volkswagen Studio Construction
For Kubix

DBG Bundeskongress

Stage Design
For Rheinisches Landestheater Neuss


Kubix Berlin, Bluescope Berlin, Milla Berlin, Datenstrudel, Rheinisches Landestheater Neuss, Nationaltheater Mannheim


Adidas, BAM, BDE, BMW, Bosch, Envision Energy, Henkel, IBM, Mercedes-Benz, Smart, Volvo, Volkswagen AG, VW, Martin-Gropius Bau, Museum für Kommunikation Berlin, Schwarzkopf, and further