Schwarzkopf Flagship Store
With George P. Johnson
World’s first Schwarzkopf flagship store, the House of Schwarzkopf. Opened in Berlin in October 2021, the space spans two levels and nearly 1k square feet.
With architectural elements full of authentic, high-quality materials, visitors are treated to a warm and welcoming atmosphere in which to explore the brand offerings. The experience is personalized through various interaction points.
A magic mirror fitted with the latest AR technology, sensory experiences of scents at the fragrance table, and even a selfie room to encourage social amplification.